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Category: SEO

SEO

  • Search Engine Blacklisting

    Blacklisting is when search engines like Google do not index your website pages. This generally happens because of poor SEO practises.

    Some of the various reasons for blacklisting are:

    Keyword Spamming
    This generally happens when data given in META keyword tag is not related to the content of the page. If in your META tag, you have given cricket and content on the page is about web programming than there is a chance to get blacklisted.

    Keyword Crowding
    This happens when TITLE tag is just a collection of keywords without any connection between them.

    Keyword Repetition
    If you repeat keywords most often in META keyword tag than there is a chance to get blacklisted.

    Keyword Drowning
    It has bad effects on SEO but rarely used for blacklisting. It is basically giving more keywords in META keyword tag. 10-15 keywords are enough for this tag, 20 is ok but if you use 30-40 than some search engine may take it as spamming and blacklist your
    site.

    Mirror Websites
    Mirror websites are sites with identical content but different URL’s. This was once a method used to gain high rankings in the search engines, but since search engines are smarter now, this will only get you penalized or blacklisted.

    Doorway (gateway) Pages
    Doorway pages are pages with little real content for your visitors that are optimized to rank highly within the search engines. These pages are designed so that visitors will move deeper into the website where the real content lies. Navigation to the doorway pages are usually hidden from the visitors (but not the SE robots) on the homepage.

    Invisible Text and Graphics
    Using invisible text (text the same or a very similar color to the background) was once used to spam a homepage and some inside pages with non-stop keywords and keyphrases. Also links to doorway pages and hidden site maps can be done with invisible text (or invisible graphics). Some designers will create a graphic link with a 1 pixel by 1 pixel raster image and link this to a hidden inner page such as a hidden site map.

    Submitting Pages Too Often
    Submitting the same pages to the search engines within a 24 hour period can get you penalized and may delay your website from being listed in the rankings. Some search engines believe that pages submitted sooner than every 30 days is too much. The 30 day rule is a good rule to follow when submitting to multiple search engines.

    Automated Submissions to the Major Search Engines
    Using an automated service or software to submit your website to the search engines can be extremely counterproductive. Most of the major search engines and directories accept manual submissions but do not like to be spammed with the automated ones.

    Cloaking
    Cloaking is the practice of deceiving both the search engine and the visitor by serving up different pages for each. The visitor sees a nicely designed and formatted page and the search engine robot scans a page of highly optimized text. Any practice that is deceptive should be avoided and the downfall of cloaking is that, if caught, the website can be banned permanently.

    Using a Cheap or Free Web Host
    Using a cheap or free web host can hurt in the search engine rankings. If a robot cannot access your site often enough, your site will be dropped from the search engines. Hosting is cheap, so if you are serious about your website get your own domain name and host not one like geocities.com/yoursite.

    Sharing an IP Address
    Sharing an IP Address even from a legitimate web host can get your site in trouble. If you have cleaned up your website from all of the techniques mentioned above and your website still does not get relisted by the search engines in a couple of months, check with your host to see if you are sharing an IP address with other sites. If so, you may consider moving your website to a new host who will give you your own IP address or at least one that is not shared with another company who has had their IP address (an yours) banned by the search engines.

    Tools to check Blacklisting
    Google Search Console – https://search.google.com/search-console/about

    When a search engine blacklists a website it will block your listing off their site and stop your site from coming aboard again. This can be done by blocking the domain name, the IP address or both. So it is better to not take above steps and avoid search engine blacklisting.

  • Popular Social Networking Sites

    Social network is an online application, mobile app or website which people use to build networks or relationship with other people who
    share similar personal, career interests, activities, backgrounds or real life relationships.

    Facebook

    Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send
    messages and keep in touch with friends, family and colleagues.

    YouTube

    A popular free video-sharing website that lets registered users upload and share video clips online at the YouTube.com Web site. To view the videos you are not required to register.

    Twitter

    Twitter is a free service that allows anyone to say almost anything to anybody in 140 characters or less. You can state your thoughts, views, opinions and links, but in a super-compact way, affectionately known as a tweet.

    LinkedIn

    LinkedIn is a social network for businesspeople. It allows users to create a professional profile, list their present and past employment, and link up with former and current colleagues. It also allows users to stay in touch with clients, vendors, suppliers and other business contacts.

    Pinterest

    Pinterest is a social network that allows users to share, organize and discover new interests by posting (also called pinning) images or videos to their own or other’s pinboard. Pinboard is a collection of things usually with a common theme.

  • Types of Search Engines

    Search engines are the key to find specific information on the Internet.

    There are basically 3 types of Search Engines:

    • Crawler-based
    • Human-based
    • Combination of above two.

    Crawler based Search Engines find information on hundreds of millions of web pages, search engines use automated software robots called Crawlers or Spiders, to build a list of words on the websites and store information and return them back to the central depository. When spider is building its lists, process is called Web Crawling. The spider begins its journey from popular site, indexing the words on its pages and following every link found within the site.

    Human based Search Engines are based on human submissions, like directories

    In both cases, they search through giant databases indexed by them. These databases get updated after fixed intervals.

    Same word will give different results on different search engines because indexes are not same and also all search engines do not use same algorithms.

    Web spiders are build to index every word on the page apart from spam. Some web spider’s index most frequently used words such as but all spiders keep track of the words in titles, subtitles meta tags, image, alt tags and web page content.

  • Working of Search Engines

    Search engines are based on three steps:

    1. Searching Web
    2. Index building
    3. Software

    When search query is submitted by user. To find information on the hundreds of millions of Web pages that exist, a search engine employs special software robots, called spiders or crawlers, to build lists of the words found on Web sites. When a spider is building its lists, the process is called Web crawling. The spider will begin with a popular site, indexing the words on its pages and following every link found within the site.

    Once spider has completed the task of finding information, search engine assign weight to each entry on the basis of various factors such as title of the page, meta tags, sub headings, links and many more. Every search engine have different formula for assigning weight.

    Search engine’s software is the engine’s user interface. The software sifts through the index in response to user searches and returns a listing of sites, based on what it finds most relevant.

    Resources:

    How Google Search works:
    https://www.google.com/search/howsearchworks/

    Bing Webmaster Guidelines
    https://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a

  • What is SEO?

    Whenever you enter a query in a search engine such as Google or Bing and hit 'enter' you get a list of web results related to that query.

    These results are called Search Engine Results Page (SERP). Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. Some of these websites are at the top and others are not this is because of a powerful web marketing technique called Search Engine Optimization (SEO).

    SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

    Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important like for some on-page keyword factors have primary
    importance while for others, links are very important and so on but main part is major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.

    Popular Search Engines:

    google.com
    bing.com
    yahoo.com
    baidu.com
    yandex.ru
    duckduckgo.com
    ask.com
    aol.com

    Other popular sites that include search engines are – YouTube.com, Facebook.com, Amazon.com etc

  • Keyword Research – The Foundation of SEO

    Keyword research is the most important activity in Search marketing field. If you have to spend lots of time on keyword research than also don’t worry as this time is not wasted and gives you a high return value.

    Keyword research is the process of finding and analysing the terms that people use to search for your products or services or content. It is about finding the high traffic search terms that will bring visitors to your site.

    You can follow the steps to search for keyword for your site.

    1. Brainstorming

    • List most important words and phrases currently on your site if you already have site otherwise list words or phrases which best describe your business also called Root Keyword Phrases.
    • It's important to note that this step is just about creating a list of targeted keyword phrases. Don't worry about how competitive these keywords are or any other external factors.
    • Put yourself in the mindset of your customers and find answer to the question “What do you think people will search for when they are looking for your product or service?” Find out multiple phrases, re-phrase them and write all of them.

    2. Investigate Competitor’s Keyword

    • Record important/valuable words and phrases on your competitor’s website.
    • Check what your competitors are optimizing for: check site keywords used in title and meta tags, headings, alternative and anchor text, and overall content.
    • Check which anchor text people are using to link to your competitors.
    • Learn what your competitor ranks for:

    3. Grab a Thesaurus

    Find out the synonyms of some of the theme defining terms you have come up with. There are number of phrases related to your term. Write down those phrases which will help you to expand your keyword list.

    If you already have a website find out the keyword phrases already delivering traffic to your website using Google Analytics

    4. Use Keyword Research Tools to get ideas.

    Every search phrase that's typed into an engine is recorded in one way or another, and keyword research tools allow us to retrieve this information. However, those tools cannot show us (directly) how valuable or important it might be to rank for and receive traffic from those searches. Some of these free keyword research tools are:

    Keyword research tools are essential for seeing what users truly search for. These tools generally house data on search engine queries that have been conducted over at least the past month, more often over the past year.

    They enable you to get an idea of which specific terms are searched for, and how often. They allow you to enter one term and get back other related terms, including synonyms, variations, plurals, and misspellings.

    Determine Which Keyword Phrases are the Highest Quality
    Go through this list of keyword phrases one-by-one and lookup/record the competition and search volume using keyword research tools. Keyword phrases with the lowest competition and highest search volume are the terms you should be optimizing for.

    Search Volume (SV) is how many queries are made for a keyword per month.

    You should also optimize for more competitive keyword phrases but keep in mind that the more competitive the term, the longer and more difficult your SEO process will be.

    The best keywords have the following qualities:

    • Strong relevance to your site: terms for which you have content to support
    • Relatively high search volume: terms people are actually look for
    • Relatively low competition: terms with a small number of search results

    Without the above criteria, you'll typically land in one of two scenarios:

    You choose highly popular — and competitive — keywords. You end up with terms so broad that about a billion other sites are competing for them. You don't stand a chance of getting a top ranking.

    You choose very narrowly targeted or niche keywords. You end up with terms that are so specific that no one actually searches for them. A top ranking is wasted because no one's there to see it.

    When you select keywords that meet the three key criteria, you exponentially increase your chances of ranking high in SERPs.

  • What is Author Rank?

    Author Rank means your reputation as a content creator which will directly influence your Page Rank with in Google search results. Each content provider has their work graded, and it’s these grades that Google will use as information about how useful one’s content is within the Google search engine.

    Good quality content is one of the most important factor for drawing attention and traffic to a website. Content is no longer based solely on the authority of a domain or Web page. It is increasingly based on the reputation and authority of the individual who authored the content.

    Good Content + PR Rankings + Author Rank = Better Results

    Now Google has stopped supporting it and asks webmasters to focus on https://developers.google.com/search/docs/guides/intro-structured-data

  • Professional Search Engine Optimization Service

    1. Site Analysis and Keyword Research

    Analyze your site/competition and the keywords that people use to search your website

    • Market/Product/Service Analysis
    • Website Analysis
    • Competition Analysis
    • Identifying Keywords/Monthly Searches/CPC
    • Adding site in Google/Bing Analytics & Webmaster Tool

    We will prepare a report and submit your site to search engine’s webmaster tool – sites, so you can monitor the SERP progress

    2. On page Optimization

    Check On-Page SEO, diagnose and fix issues like Meta Tags, Keyword, Links etc

    • Website Analysis
    • Keyword Research
    • Title Optimization
    • Meta Tags Optimization
    • Image Alt Tag Optimization
    • Link Optimization
    • Google Webmaster Integration
    • XML sitemap creation
    • Keyword Density

    We will submit an On-Page SEO report about your existing website with recommendations

    3. Content Creation

    Write SEO friendly unique content and distribute it across website and social channels

    • Content Optimization and check Site Structure
    • Heading/Title/MetaTags/Description/Alt Tag/Links
    • Create Sitemap and Robots.txt
    • Article Writing
    • Blog Design & Development
    • Video Creation Service
    • Mobile Site
    • Facebook Account
    • Twitter Account
    • LinkedIn Account
    • YouTube Account

    We will write 12 articles that are unique, search engine friendly, informative and relevant to your website for 3 months
    4. Content Submission

    Submit website, content and links across various digital outlets and gain high quality back links

    • Article Submission
    • Directory Submission
    • Social Bookmarking
    • Search Engine Submission
    • Blog Review / Commenting Services
    • RSS Submission
    • Forum Memberships
    • Press Release Service
    • Web 2.0 Properties
    • Video Submission
    • Google Local submission
    • Classifieds submission
    • PowerPoint submission

    We will submit your site/articles/links in search engines and other directories/forums across various websites.

    5. Website Reports
    View and monitor Search Engine Optimization performance of your website and Social Accounts

    • Unique Hits
    • Page Rank
    • Alexa Rank
    • Indexed Pages
    • Backlinks
    • Conversions
    • Twitter Followers
    • Facebook Likes
    • YouTube Fans

    We will register your website with SuperSEO.com and you can view/monitor your SEO and Social rankings on a regular basis
    Disclaimer – Search Engine Rankings are dependent on various external factors and we cannot guarantee particular rankings
    Contact us for getting professional SEO Services at a reasonable cost

  • Search Engine Optimization

    Research shows that 85% of web traffic comes from search engines. The objective of search engine optimization is to increase website visitor hits by ranking very high in the results of searches.

    At Aynsoft we provide the perfect search engine optimization service for every kind of website. Proven express search engine submission and optimization techniques combined with personalized support, make our services an outstanding value.

    Search Engine optimization of your Web site by one of our experienced project managers to ensure your site receives the highest ranking possible. Your site is then registered with thousands of search engines and directories worldwide.

    The key parameters for SEO during web design:

    Site Title: The site title is the most important piece of Submission Info. Use your URL, or company name and 3-4 important keywords. Example: www.mybusiness.com – keyword1, keyword2, keyword3

    Keywords: Use between 300-500 characters, counting spaces. Include your URL as the first keyword. Example: www.mybusiness.com – keyword1, keyword2, etc.

    Description: Use a descriptive sentence or paragraph that is also present in the content of your page. Use up to 200 characters.

    Main and Sub Category: Select the category that best describes your URL.

    Proper copywriting.

    Add images “alt” attribute.

    Manual search engine optimization of your Web site’s home page content

    The optimized website will then be hand submitted to the top search engines and directories.

    As an SEO consultant, we offer search optimization, web site design optimization, HTML optimization, and other client/server side optimization consultancy to achieve high Google PR and search engine ranking, usability/ visibility.

    Detailed search engine ranking report will be mailed to you each month indicating your new and improved search engine ranking status.

    Ayn Software provides search engine marketing services to a range of clients worldwide. Contact us to find out how we can help you achieve your search marketing goals.