Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist at HubSpot, you will be responsible for creating and managing online marketing campaigns that drive brand awareness, lead generation, and customer engagement. This role is ideal for someone who is data-driven, creative, and passionate about using digital platforms to tell compelling brand stories.

Your daily responsibilities will include managing paid ad campaigns on Google Ads and social media platforms, crafting targeted email marketing campaigns, and optimizing web content for SEO. You’ll collaborate with content creators, designers, and product teams to develop integrated marketing strategies.

You’ll also be tasked with tracking performance metrics such as CTR, conversion rates, and ROI, using tools like Google Analytics, HubSpot CRM, and SEMrush. Based on these insights, you’ll make data-backed decisions to improve future campaign performance.

The ideal candidate has 2–4 years of experience in digital marketing, strong knowledge of SEO/SEM, and familiarity with platforms like Facebook Business Manager and LinkedIn Ads. A degree in marketing, communications, or a related field is preferred.

HubSpot offers a remote-friendly, inclusive environment with extensive professional development resources. You’ll enjoy flexible working hours, generous vacation policy, healthcare benefits, and access to leadership training and marketing certifications.

As part of the marketing team, you’ll help shape the voice of a global brand that empowers thousands of businesses to grow better.